Visual Merchandising

Visual merchandising is vital in the retail industry. As we know competition is stiff especially inside a huge department store where all sorts of marketing buzz are implemented by each tenant or concessionaire. Products (and services) of a company is best advertised inside a mall or the store itself on how they position items that will catch the public's attention. A plan-o-gram represents an ideal way to display but sometimes even this is a source of debate between the head office people and the front liners.

Am I encouraged to go inside, look and buy just because of an attractive display? I have to say yes if I am not in a hurry. Each of us is a potential customer. We might not buy right away but if a product gives a good impression after checking it, it just might find its way in our next purchase list (whether as a need or as a want).

An interesting article, The Way the Brain Buys, tells us the science and psychology of shopping.

People tell market researchers and “focus groups” that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.

Here's the facade of our favorite apparel store for pre-teen girls, Orange Juice. It has an eye-catching display of the latest styles of clothes for little ladies - a feast to the eyes of mommies and their tweenies. A lot of my daughter's clothes from OJ still look good after a year or so. I call that value for money. Now I just posted a free advertising. :)

My daughter paired the top and bottom and asked the associate to display it. I like the white bottom actually.

One of my daughter's activities last May was to be a part of Club OJ's summer project. I'll be sharing more about this fun and fruitful summer activity of my daughter in my weekend post.

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